Product studio for founders · Powered by SystemFlare

Your idea deserves to ship. We will build it with you.

Dowell Studio takes founders from a first sketch to a product people pay for. We move fast with AI agents, inside a pipeline where every change is checked, staged and reversible. You are not alone in this.

An engineer, not a salesperson, replies within one business day.

change #42 · sign in with Google
  1. "Let users sign in with Google" Founder
  2. Branch, code and tests, pull request AI agent
  3. Tests · secrets · dependencies · risky-change flag Checks
  4. Try it on a staging copy of the app Staging
  5. Works for me, approve Founder
  6. Reviewed PR · green CI · backup · health check Production gate
  7. Shipped. Rolls back by itself if the app fails Live
$30M
round reached by a fintech startup we took there
40,000+
paying users on that same fintech product
12 weeks
fixed plan in our startup program
1 business day
for an engineer to reply to your message
01

Build a new product

From idea to a first version real users can sign up for, built to grow rather than be rewritten.

  • Discovery and a clear first scope
  • Architecture and data model up front
  • Weekly demos on a staging copy
  • From €15,000, usually 8–12 weeks
02

Reinforce your team

When deadlines slip and the team is stretched, we step in alongside it and get delivery moving again.

  • Codebase and delivery audit in week 1
  • Access, IP and credentials put in order
  • A 90-day roadmap you can hold us to
  • From €6,000 per month
03

AI prototype to production

Built a prototype with Lovable, Bolt, Cursor or v0? We turn it into an app you can safely put in front of customers.

  • Security review of the generated code
  • Proper auth, data model and tests
  • CI/CD, staging and hosting
  • From €4,000, usually 2–4 weeks

All services

What we do, with prices

All services

How we work

From first email to production

  1. Discovery

    We listen first: your goals, users, constraints and budget. Then we agree what the first release must do and what can wait.

  2. Architecture

    We design the data model, security and infrastructure before writing features, so the product can grow without a rewrite.

  3. Build and iterate

    Short cycles with a demo every week on a staging copy. You see progress, give feedback and steer.

  4. Launch and optimise

    We go live through a gated deploy with backups and rollback, then keep improving with you or hand over to your team.

Trusted by

Kauri FinanceTruxSpotPlayers HealthStart CDLMMAWeedarQualySenseWallpapersHomeBVA Trading

Principles

What we do not compromise on

You own everything

Code, repositories, accounts and intellectual property are yours from the first commit. Nothing is locked inside our tools.

Security from day one

Access control, secrets handling, backups and a gated deploy are part of the first sprint, not a later project.

Weekly demos

Every week you see working software, not a status report. If something is off course, we find out together, early.

Why Dowell

Most products do not fail because the idea was bad. They stall because the first version was built in a hurry, on a base that could not carry the next one. Or the team burned out chasing deadlines with no clear plan.

We work the other way round. We move fast, and we make speed safe. Our engineers use AI agents to write and test code quickly, but every change goes through the same gated pipeline: automated checks, a staging copy, a production gate with a backup before and a health check after, and automatic rollback. That discipline comes from SystemFlare, our security and infrastructure arm, which runs it for payments infrastructure.

For you, that means a product you can show to users and investors without worrying about what is underneath. And a team on your side that believes in the idea as much as you do.

Questions clients ask

Who is Dowell Studio?

Dowell Studio is the product studio of Dowell LLC. We build new products for founders and reinforce product teams. Security, infrastructure and operations come from our sister brand SystemFlare, so the product you launch is built on the same discipline we use for payments infrastructure.

Do you only work with startups?

No. Founders are at the heart of what we do, but we also build new products for established companies and reinforce in-house teams. Pre-seed and seed founders can also apply to our Startup program.

How do you use AI without breaking things?

Our engineers work with AI agents to move faster, but the agents only open pull requests. They have no access to servers, databases or secrets, and nothing merges with failing checks. Every change is checked, previewed on staging and deployed through a gate that can roll back on its own. See How we work.

Who owns the code?

You do. The code lives in your own repository, the hosting and service accounts are in your name, and the intellectual property is yours unless we agree otherwise in writing.

How much does it cost?

MVP development starts at €15,000, delivery reinforcement at €6,000 per month and taking an AI prototype to production at €4,000. Prices exclude VAT. You get a written quote before any work starts.

Tell us about your idea

A few lines are enough: what you want to build, for whom and by when. We will reply within one business day with honest advice and a sensible first step.

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